Strengthening Digital Businesses With ‘Techtonic’ Innovation
Overcome common transformation pitfalls, introduce innovative models and products for sustained value and consistent performance in the market.


Most organizations recognize the importance of being digitally native, but some have a misconstrued view of digital transformation. As per Harvard's recent market dipstick, 80% of organizations who merely deploy digital systems fail to impress stakeholders and generate weaker values across portfolios. A successful digital transformation program should take a more holistic approach. The key to a successful digital strategy is a forward-thinking and innovative approach, placing technology in the right proportion between an organization's vision, strategic objectives, and people-This helps to mitigate challenges, unlock new opportunities, diversify portfolios and pave the way for a sustainable future.

A strong digital strategy allows businesses to reimagine operations, launch cutting-edge digital ventures, and achieve unprecedented levels of sustainable success. At Cognitute, their transformation consulting approach eliminates uncertainty through collaboration across all levels of the organization, ensuring the best possible outcome with minimal risk. Their multidisciplinary team of digital experts works to identify and overcome strategic and operational barriers, developing solutions at every stage, from designing digital transformation roadmaps to driving transformation throughout the organization.

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Cognitute's Digital Transformation Solutions

Creating a digital transformation roadmap is an indispensable step towards achieving specific outcomes, mitigating traditional transformation risks, gaining a competitive advantage, and exploring new frontiers as a trailblazer in the digital age. It's imperative to craft a tailored digital strategy that caters to an industry's unique ambitions, challenges, and opportunities, while remaining nimble enough to adapt to the ever-changing needs of the business model and thrive amidst shifting business environments. However, despite the urgency of digital transformation, the harsh reality is that nearly 70% of organizations that embark on this journey fail, resulting in substantial financial losses. This unfortunate trend is often attributed to a poorly designed digital roadmap that overlooks critical factors such as the strategic environment, including customers and competitors, operational aspects, rapid digitization, and the people involved.

Cognitute uses a proprietary digital transformation framework that is informed by thousands of data signals from both inside and outside the business environment. This is supported by a thorough assessment of the company's digital maturity index. Our consultants combine the organization's strategic vision, objectives, operating models, and financial aspirations to create a clear roadmap that accelerates progress towards achieving strategic outcomes. With our distinctive methodology, Cognitute assists organizations in aligning their digital operations with their strategic goals, allowing them to achieve their desired outcomes with speed and efficiency.

We understand that no two digital transformation initiatives are alike. To help our clients accelerate their digital transformation, we employ innovative frameworks, a decade's worth of industry-specific case studies, and a variety of multidisciplinary tools. Our team of experts in business, design, data, and engineering work together to bring ideas to life. This collaboration between disciplines allows us to navigate complex challenges and predict future states more effectively. Our digital transformation solutions help organizations blueprint, strategize, and implement transformation programs to achieve significant long-term value and deliver groundbreaking total shareholder returns.


Outcome- Guaranteed, Metrics Fueled Contract

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Today's innovators and CXOs require next-gen enablers who can take ownership of core business metrics. Unlike traditional advisory firms, Cognitute's digital transformation consultants establish transparent milestones with symbiotic outcomes that are linked to the commercial aspects of the agreement. This cultivates strong accountability and helps avoid common obstacles during the transformation journey. Grounded in our mission of societal impact, Cognitute's proprietary consulting 4.0 framework is designed not only to partner with organizations but to stand by leaders and disrupt the status quo in a global context.



Data Intelligence Propelled Digital Transformation Roadmap

A massive amount of data flows through the business landscape, and tapping into the right data sources helps reveal underlying capabilities and weak areas to focus on. Companies that have leveraged data to design digital transformation have had a higher success rate and emerged as innovators and challengers in the global marketplace. Along with integrated business strategy, governance, leadership commitment, and workforce culture, it's crucial to integrate insight-led data platforms to propel digital transformation across the portfolio. Digital transformation programs can't be completed overnight; they require a nimble, agile, and incremental execution based on predictive insights to avoid stalling or incurring heavy capital expenses. Cognitute's digital consulting services enhance transformation programs by applying emerging technologies and data intelligence to drive sustainable results.



Infusing Digital Culture Into Digital Transformation Model

Successful transformation hinges on leadership commitment, high-caliber talent, and a culture of empowerment. People are an organization's most critical asset and must be deeply embedded in the company's culture. Even in difficult times, companies that activate true human capabilities through the right enablers emerge as more resilient and innovative. While technology shapes the future of work, upskilling talent, delegating ownership, and promoting flat decision-making structures lead to groundbreaking innovations. At Cognitute, we integrate culture throughout the entire organization and incentivize stakeholders at every level to create differentiated value, and develop innovative solutions that move markets.


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Related Digital Transformation Services


Digital Maturity Index Assessment

To gauge an organization's ability to generate significant value through digital means, digital maturity is a crucial metric to consider. It's also an important indicator to determine where an organization stands compared to industry peers, global benchmarks, and market needs. In today's digital economy, an organization's digital maturity can predict its success. Low digital maturity levels can lead to poor performance, profitability, market readiness, and adaptability. Maturity assessments provide key insights and diagnostics on digital capabilities and performance. By pinpointing areas of improvement, insights from the evaluation help create targeted digital transformation frameworks and roadmaps. Cognitute uses a manual survey and data-driven platform to provide powerful diagnostic tools that can easily integrate with an organization's ecosystem. These tools identify digital gaps and extract key indicators across all support functions, including the supply chain, operations, marketing and sales, and customer experience.

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Digital Transformation Strategy And Road Map

Only a select few organizations truly comprehend that digital transformation is not simply about substituting human capabilities, but rather fortifying them to achieve maximum output. In today's highly competitive marketplaces, resources are limited, and enterprises must optimize their use to accomplish more with less. Digital transformation can be realized through various avenues. For instance, some companies may choose to imbue their customer experience with cutting-edge technologies such as AI and blockchain, while others may opt to reinvigorate their supply chain and operations. As CEOs across industries grapple with the imperative to generate superior Total Shareholder Return (TSR), they are recognizing and prioritizing digital transformation as a crucial centerpiece of their overarching strategic initiatives.

A superlative digital transformation strategy possesses the power to unlock untapped opportunities, cultivate adaptability, inspire revolutionary product and solution development, chart the course for operational excellence, and propel sustainable growth in the medium to long term. However, to ensure these positive outcomes, it is imperative to partner with seasoned digital strategy professionals who possess the expertise to overcome challenges, mitigate conflicting priorities, realign processes and performance metrics, recalibrate operating models, and more. By crafting a bespoke digital strategy that is finely tuned to an organization's unique goals and challenges, early recognition of opportunities can be facilitated, values can be elevated, and a competitive edge can be established in the dynamic and ever-evolving marketplace.

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Digital Strategy for Acceleration

Digital strategy consulting for acceleration entails optimizing digital ecosystems to generate ROI by creating exceptional digital value. This approach encompasses a range of objectives, such as evaluating portfolios, developing M&A playbooks, identifying emerging opportunities, and assessing digital deals, growth, and innovation strategies. Cognitute's digital strategy consultants design dynamic and agile digital ecosystems that are responsive to market forces, and devise innovative products and solutions that captivate customers. Through this approach, businesses can become pioneers by breaking new ground in unexplored territories and establishing a commanding presence in the marketplace.

Data on a screen representing growth - Cogntitute Digital tranformation solutions

Digital Strategy for Optimization

Digital strategy consulting for optimization involves several key strategic initiatives, including the implementation of digital operations, the automation of existing processes, the deployment of intelligent automation such as RPA, and the identification of digitization and digitalization opportunities within current operational capabilities. Organizations that have embraced a holistic approach to digital supply chain innovation, digitization of existing front-end delivery, automation of pricing and/or marketing, and improving digital customer experience have achieved higher shareholder value and greater success compared to their peers. By utilizing the right digital business models, companies can reduce their cash burn and minimize their global carbon footprint, helping to create a more sustainable future. Furthermore, by utilizing digital transformation services, organizations can become more resilient and adaptable in times of uncertainty, allowing them to maintain stability and weather any challenges that may arise.

Phones and tablets with green colored screens indicating calibration and optimization - Cognitute's Digital Strategy for Digital Transformation

Revitalize your Market Position and Unlock Untapped Capabilities through our Comprehensive and Zero Obligation Digital Transformation Workshop.

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Digital maturity assessment is the primary axis to commence the journey towards data-enabled disruptive organizations. Inferred from this assessment, digital leaders are gearing up capabilities with a clear vision to exploit their current digital landscape to its maximum potential.

Ashok Deepan
Managing Director & Partner
Ashok Deepan Rajkumar, Managing Director & Partner Cognitute Consulting

Our Digital Transformation Consultants

Divyanshu Dubey - Sr Consultant Digital Transformation from Cognitute

Divyanshu Dubey

Sr Consultant Digital Transformation

APAC, India, US, UK

Rashid Kaleem - Associate Consultant

Rashid Kaleem

Associate Consultant - Technology

Asia, US, UK, Middle East

Ashok Deepan - Cognitute COO and Consulting Partner

Ashok Deepan

Managing Director & Partner

US, Europe, APAC Region, Middle East

Sanjiv Jagdish - Associate Partner

Sanjiv Jagdish

AVP & Associate Partner (Digital Transformation, Business Strategy)

US, APAC Region, Middle East

Frequently asked questions about digital transformation:

What is digital transformation?
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The term digital transformation refers to a systematic process of organizational change that seeks to enhance the culture of a business, modernize and adapt its business models, optimize its technological tools, and improve its digital skills and processes. This process is designed to help organizations stay current with the latest digital advancements and stay competitive in the market by embracing digital solutions and strategies.

What processes are involved in digital transformation?
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The digital transformation process involves various steps that can vary depending on the industry. Some of these steps include modernizing IT systems, shifting from hardware to software, adopting new technology or platforms, and implementing new business strategies. As businesses strive to keep up with emerging trends, their processes will likely prioritize customer experience and focus on diversifying their customer base and profits.

Why would a business or organisation need digital transformation?
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In today's world, the majority of the economy operates digitally. This indicates that in order to remain competitive in the global market, a business needs to adopt digital practices. Conversely, businesses that are slow to embrace digitalization are likely to lose their competitive edge and struggle to adapt to new changes in the market, ultimately failing to thrive.

Which industries is digital transformation relevant to?
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To put it briefly, digital transformation is a global phenomenon that affects all industries and is necessary for sustained success in the future. However, the extent of the impact varies from industry to industry and depends on several factors, such as the level of dependence on technology, the types of technology used, and recent advancements that are specific to each industry.

When is the right time to begin a digital transformation?
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One key factor in staying competitive in the global market is to keep track of emerging trends and act on them early, and this applies to digital transformation as well. Moving quickly is crucial to avoid being left behind and reaping the maximum benefits of digital transformation. It has been demonstrated that proactive implementation of this process is the most effective. In essence, the ideal time to initiate digital transformation was in the past, and the second-best time is now.

What are some benefits of digital transformation?
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The advantages of digital transformation are manifold, encompassing a wide range of benefits such as gaining an edge over competitors both within and outside the industry, simplifying business models, enhancing cost efficiency, promoting a more flexible and adaptable organizational culture, boosting innovation, and augmenting technical capabilities, among others.

Are there any digital transformation challenges or drawbacks?
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Similar to any significant change, digital transformation poses its own risks and drawbacks. The main challenge is the necessity for continuous effort and planning to achieve success, which can be difficult and may face opposition from employees or management, depending on the prevailing culture. Additionally, there is no guarantee of the outcomes of digital transformation, particularly if it is executed without a roadmap and appropriate support, which can be intimidating considering the magnitude of the investment.

Despite these potential challenges in the process of digital transformation, it is a crucial step for businesses to succeed in the global economy. Therefore, it is important to approach digital transformation with proper planning and support to ensure its success. By conducting thorough research or enlisting the assistance of a consulting service like Cognitute, the benefits of digital transformation are expected to far exceed any drawbacks.