Unconventional Strategies for Unprecedented Outcomes
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Unconventional Strategies for Unprecedented Outcomes
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March 21, 2023

The Power Of Unconventional Strategies

The fast-paced and highly competitive business environment of the 21st century makes delivering services to customers a defining challenge. Businesses must find ways to meet the needs of their customers while also ensuring that their services are delivered in a way which is both efficient and cost-effective. The path to corporate success often involves approaching strategies from a different angle, which entails implementing creative solutions to help the organization grow, achieve its underlying goals and stand out from the competition.

Unconventional paths frequently offer unique opportunities that traditional strategies cannot provide, and can bring rewards for organizations that opt for the new pathways to success.

Allocation of Resources (People and Capital)

A successful business strategy depends on how effectively businesses learn to allocate resources – both in terms of manpower and capital. Having a clear understanding of goals and objectives provides an important insight to businesses to prioritize activities that will support this resource allocation. Evaluating each project and determining which ones are most likely to deliver the desired outcomes becomes the first big step in this direction.

When allocating people, it is important to consider the skills, experience, and expertise of individual personnel and match them to the tasks and responsibilities that best suit their abilities. Effective allocation of people leads to effective communication and collaboration, and helps firms reach their full potential through a combination of strategic planning, people management, and execution skills.

When allocating capital, businesses must consider both short-term and long-term needs and make investments that will deliver the greatest return on investment. This may mean investing in new technology or equipment, expanding into new markets, or developing new products or services. By carefully evaluating potential investments and weighing the risks and rewards associated with each, businesses can make informed decisions about how to allocate capital in the most effective way.

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An Incumbent Organizational Design

An incumbent organizational design refers to a business's traditional structure and operating systems that have been in place for a significant period. This design often involves hierarchical management structures, clear lines of authority, and well-defined roles and responsibilities for employees. In many cases, incumbent organizational strategies have been influential in the past, but as the business environment changes and new challenges arise, these designs may no longer be sufficient.

Weighing these types of business structures is a rigid and slow adaptation to changing circumstances. They may not be designed to take advantage of new opportunities or respond to emerging challenges. As a result, businesses with incumbent organizational designs may find themselves struggling to remain competitive in the face of new entrants, disruptive technologies, and shifting market conditions.

To overcome these challenges, businesses with incumbent organizational designs may need to consider adopting new approaches that are more agile, flexible, and adaptable. This could involve reorganizing the business, rethinking how work is structured and performed, and embracing new technologies and approaches that can help to improve efficiency and competitiveness.

To remain competitive and respond effectively to new challenges, companies may need to embrace new approaches that are better aligned with the needs of today's market.

Portfolio Management and Strategic Trade-offs

Managing a business's portfolio of products, services, and projects to maximize the return on interest faces one key challenge – strategic trade-offs. This involves balancing the need to invest in new and innovative products and services with the need to maintain and grow existing products and services.

Strategic trade-offs in portfolio management involve weighing the potential benefits and risks associated with different projects, products, or initiatives and deciding which ones to invest in, which ones to maintain, and which ones to divest. These decisions require an understanding of the company's goals, resources, and capabilities, as well as a clear understanding of the market and competitive landscape.

Making strategic trade-offs in portfolio management can be difficult, as it requires a careful balance of competing priorities and a willingness to make difficult decisions. Businesses must also be prepared to revisit their portfolio management strategies and make changes as needed to ensure that their portfolio remains aligned with their goals and objectives.

By balancing the need to invest in new and innovative products and services with the need to maintain and grow existing products and services, businesses can optimize their portfolio and maximize the overall value and return on investment.

Corporate Strategy: The Path to Organizational Success 

A corporate strategy is the cornerstone of any successful business, and it requires a deep understanding of the competitive landscape, industry trends, and customer needs to make informed decisions. However, a corporation is unique to different businesses based on their size, years in business, type of businesses and respective goals. A small business can use a corporate strategy to increase profits over the next fiscal year, whereas a large corporation might oversee multiple companies' operations to achieve more complex goals and enter new markets. While they both might develop a corporate strategy, it will be tailored to their unique objectives, but the end goal for both organizations is often growth and increased profitability.

Strategic planning in smaller organizations tends to be internal, less formal and more continuous. The top management personnel have meetings to discuss and implement long-term strategies, and executives may analyze strategy options for those decisions. In this situation, they often function well without a formalized, elaborate planning system.

A corporate-level strategy is a multi-tiered business plan that captains of industry use to define, outline and achieve business goals. It is a roadmap representing the business's direction to far-reaching successes. There are different corporate strategic paths to organizational success, and knowing the right track helps save an organization's time and funds. Depending on the organization's culture, stage in business, and overall willingness to veer from conventional methods, these strategies – in line with corporate consulting– will help the organization emerge on top.

Portfolio Strategy

Businesses always look to increase the chances of achieving financial goals while minimizing risk; a sound portfolio strategy can help them do this. A good portfolio strategy will define the investment objectives of a business by laying out guidelines and actions for investors to achieve financial goals and manage investments. It also involves assessing risk tolerance, diversifying the portfolio, regularly reviewing and rebalancing the portfolio, and monitoring the market conditions. 

There are several effective ways to have a working portfolio strategy in place. It starts with defining investment objectives, determining financial goals and the level of risk that is comfortable for the stakeholders. Risk tolerance needs to be assessed, which is acceptable to the portfolio based on the investment time horizon and financial prowess. 

Over time, it is always prudent to diversify the portfolio through investment in different asset classes, which reduces risk and increases the potential for returns. Regularly reviewing and rebalancing the portfolio is also a must to align investment objectives with risk tolerance. Lastly, it is always necessary to stay informed of market trends, economic indicators and changes in regulations. 

By following a well-defined portfolio strategy, investors can achieve their financial goals and make informed investment decisions. Seeking professional help can also be helpful.

Growth and Innovation 

Driving growth entails staying relevant through continuous innovation in the ever-changing market. There are several methods businesses can adopt to ensure this. To begin with, creating a culture that values creativity and encourages employees to take calculated risks to drive growth and innovation works well for businesses of all sizes. 

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Investing in research and development is the next natural step, which creates new products, services, and technologies that can drive growth and innovation. When this happens, businesses will invariably embrace new technologies that will improve efficiency and reduce costs. Partnering with competitors can play a pivotal role here as sharing ideas and knowledge can lead to more collaboration, access to new markets and an upward growth trajectory. 

This momentum must be kept going by fostering a culture of continuous improvement by encouraging employees to identify and implement new and better ways of doing things to drive growth and innovation. This will automatically lead them to adapt to changing market conditions and be in sync with customer needs. At this point, businesses start attracting new talent, which, when retained, can continue the cycle of growth and innovation in an organization.


Chiamaka Ihekwoaba
Chiamaka Ihekwoaba
Content Strategy Consultant