Domineer SERP Landscape Through True Organic Search Engine Optimization

SEO Consulting Services

SEO provides a lever for brands to outcompete others in the industry through improved organic advertising opportunities and elevated user experience—but failure to secure search engine optimized rankings can result in significant losses in website traffic and engagement. From 2010 onwards, search engine optimization evolved at record-breaking speed, making user-focused web content not just a bonus, but a priority for all businesses wanting to succeed in the digital landscape.

A YouTube award indicative of quality content resulting from SEO consulting - Cognitute

The rise of quality content for SEO success

Significant updates in 2023 from Google and other search engines resulted in regulations concerning SEO content—such as use of keywords and quality of online content—becoming firmer and more commonly enforced. Businesses that had not adhered to these regulations experienced a significant perturbation in rankings—and some businesses such as Overstock, who showed non-compliance to SEO regulations, gained significant negative media attention to the brand.

To carry out successful search engine optimization complying with these regulations, marketing teams must develop content that is not only optimized, but high-quality and engaging for a range of target users. Engaging content is frequently shared via social media, driving engagement and providing a large boost in brand content visibility.

Identify SEO gaps over a zero obligation encapsulation consultation.

Related SEO Consulting Services

A computer screen representing on page optimization and link building processes - Cognitute SEO consulting

Link Building Strategy

Implementing strategies to promote link building is critical for effective SEO, as websites with top ranks on Google SERPs contain almost four times as many backlinks as low-ranking web pages. All major search engines consider the quantity and quality of backlinks as a key factor when determining website ranking, meaning that increasing the amount of high quality backlinks from authoritative websites will directly impact search engine ranking of website pages and digital content. With a majority of highly impactful SEO professionals dedicating a large amount of budget to link building, investing in creating high-quality links from external websites drives a SEO strategy capable of outperforming competitors.

Effective, strategic guest blogging allows leadership to establish a role as industry thought leaders, while additionally driving link building through establishment of valuable content on relevant external websites. Leveraging selective guest blogging drives an increase in web traffic, creates qualified leads, and increases search engine rankings. High-quality infographics can significantly boost link building and result in a continual, passive stream of organic website traffic following successful promotion. In today's competitive landscape, businesses can greatly benefit from SEO consultancy to ensure effective guest blogging, infographics, and social media strategies that drive traffic, establish industry thought leadership, and improve search engine rankings. In the digital age, social media is no longer an option, but an essential component of business success. Industry-leading businesses boost social media engagement to increase exposure and drive online visibility to target audiences.


App Store Optimization

With millions of apps available for purchase, the main roadblock for businesses in app stores is therefore not how to create an effective app, but how to ensure that this app is discovered, downloaded or purchased, and used by target audiences in an over saturated space. Achieving a top-ranking position in an app store, and then maintaining that position over time, are significant challenges that prevent many businesses from achieving success even with an expertly created application.

App store optimization allows businesses to ensure that apps achieve a consistently high ranking position in app store search results, as well as determining the specific stores and categories where apps will deliver the best performance. There are a variety of strategies used to drive improvement in an app’s organic ranking, as well as increasing click-through rate and conversion rate. With the most significant KPIs for app success including growth of the user base and a consistent rate of application downloads, strategies to run paid campaigns and optimize organic traffic are essential. Using multiple app store optimization techniques in tandem creates an amplified effect, maximizing growth and ROI.



Conversion percentage from websites or applications is an essential component to creating low costs for customer acquisition, driving growth in user value, and increasing reach to acquire more ideal customers or a more diverse customer base. A multitude of page elements can be optimized to drive an increase in conversion rate, and with a mindset that there is always room for improvement, continued optimization allows value per visit to be at a maximum in the long-term.

The priority in conversion rate optimization should be the facet of the conversion funnel which either tends to generate a proportionately larger percentage of conversions, or the facet which consistently has the highest traffic. These priorities allow the impact of conversion rate strategies to be quickly observed, measured, and analyzed, as well as providing quick wins in the short term. Moreover, data and analytics play a critical role in conversion rate optimization as they enable businesses to quickly observe, measure and analyze the impact of strategies implemented to improve the conversion funnel, ensuring that short term quick wins are achieved and the long term success of the business is maintained.

Validating conversion rate optimization concepts through testing (typically multivariate or A/B testing) is a necessary step before enthusiastically implementing ideas for optimization. While an idea may sound good on paper, testing can often reveal pitfalls or potential threats, allowing leadership to correct hypotheses before these errors lead to revenue loss. Amid the ever-evolving digital sphere, enterprises stand to gain immeasurably by joining forces with an eminent search engine marketing consultancy that deploys cutting-edge methodologies, including multivariate or A/B testing, to validate conversion rate optimization concepts and help safeguard against potential revenue loss. With refined hypotheses and optimal results, business leaders can confidently navigate the dynamic landscape and stay ahead of the competition.



Now more than ever, consumers value a personalized approach to products and services, searching for highly individualized products and interacting with targeting advertising. Creation of a user persona is a valuable tool in elevating user experience through creation and definition of products and services aimed towards a non-generic user profile. Investing in customer experience consulting can help businesses create innovative and empathetic design and marketing techniques that connect with the target audience's needs and requirements by understanding customer perspectives, empathizing with the requirements of the target consumer, and defining user personas that create a feeling of connection to users.

To achieve optimal results, a user persona should be highly detailed, with a summary document including details regarding goals, attitudes and emotional responses, and typical or ideal behavior patterns. Leveraging quotes or feedback from real users within user persona development results in a persona who is a “tangible” and realistic character that fits within the context of business goals and creates a personal connection to the customer base. In-depth understanding of target customers propels businesses towards creation of highly successful products that answer customer questions and fulfill consumer needs.



Even after creating an expert-level, user-friendly website, many business leaders lack an in-depth understanding of exactly how customers are interacting with and using web pages. Creation of a customer journey map provides a clear visual depiction of the entire interaction of a user with the website—beginning when the website is searched or clicked onto, and ending when the user exits out of the website. At every stage in this customer journey, there are barriers, strengths, and pain points that should be addressed to create an optimal digital experience, increase conversions, and drive growth in customer value.

With understanding of the stages of the customer journey, website improvement can be implemented in a highly directive way through elimination of unnecessarily complex processes, removing points of friction, providing additional or more targeted customer support, and adapting messaging strategies to align with customer goals. Changes that are made in line with the customer journey allow creation of a seamless online experience for customers and building of a strong brand-customer relationship.



Creation, refinement and distribution of brand content is a complex and resource-heavy process for many businesses, but there is no denying that effective content is critical for success in today’s digital landscape. Many businesses have turned towards content automation, leveraging advanced software to automate the most time- or resource-consuming, mundane aspects of content production so that more innovative or valuable tasks can be focused on by employees.

Content automation can be implemented at any point of the content lifecycle. Content research is a component which must be done effectively and accurately in order to produce content that is authoritative and valuable, and through automation, processes such as discovery of trends, analysis of competitor data and insights regarding keywords can be collected automatically. This augments and streamlines the beginning of the content creation process and ensures that content is topical and engaging to consumers.

Content creation can additionally be automated via AI writing tools that leverage natural language processing to produce relevant short-form content, or even long-form content such as web copy and website blogs to increase search-engine ranking and drive website traffic. Businesses who produce content that has factual or grammatical errors suffer a decrease in industry reputation and trust with consumers, and leveraging automation tools to correct these issues is a valuable process to prevent these issues from occurring. Even a single grammatical error within content drastically reduces reputability, and there is significant room for error with even the most meticulous manual content creation.



Within content strategy, content pillars are an essential tool for brands to provide all-inclusive information regarding a single topic to users. This means that users do not have to search externally for information, reducing the chance that they will resort to visiting a competitor site. Through providing a comprehensive and reliable source of resources and information to consumers, brands can ensure that all user inquiries can be answered conveniently, in one place. 

Effective content strategy and use of content pillars can be challenging due to the requirements of addressing all common customer queries and in-depth knowledge of customer problems. When carried out correctly, pillar content is an incredibly valuable resource within digital marketing and allows curation of a top-level user experience alongside improved search engine ranking. Businesses provide this information in an array of formats, such as hub pages or a comprehensive guide to a topic. Creating a content pillar as the core of a content hub allows content to serve an additional purpose in promotional channels such as social media and external marketing.


Traditional keyword and page ranking techniques reap short-term temporary gain in traffic. Reinvent SEO practice using Cognitute’s sustainable outcome-driven SEO 4.0 framework.

Differentiated flexi consulting offerings for Startups and Small Businesses. 

Our Search Engine Optimization (SEO) Consultants

Ashok Deepan - Cognitute COO and Consulting Partner

Ashok Deepan

Managing Director & Partner

US, Europe, APAC Region, Middle East

Nick Heydari - Associate Partner Cognitute Digital Marketing Consultant

Nick Heyadri

AVP & Associate Partner (Digital Growth & Marketing 4.0)

US, Australia, APAC Region

Satvinder Singh - Sr Consultant

Satvinder Singh

Sr Consultant (Growth Hacking)


Arvindar Kaur - Sr Consultant

Arvindar Kaur

Sr Consultant (Digital Growth & Marketing 4.0)

Malaysia, APAC Region

Chiamaka Ihekwoaba Content Strategy Consultant from Cognitute

Chiamaka Ihekwoaba

Content Strategy Consultant

Asia Pacific, US,UK

WhatsApp icon
Chat with us