Foster resilience to tackle crises, spur growth, and accelerate innovation through preemptive transformation
Reactive business models impedes growth and stagnates innovation. Stay ahead to dominate markets and Leapfrog to lead new frontiers through a disciplined transformation program.


In the current dynamic, ever-changing global business environment, sustainable success for businesses hinges on an ability to adapt to changes and survive disruptions. To maintain a competitive edge, businesses must prioritize and strategize business transformation programs preemptively–Creating change that is bold, comprehensive, and efficient leads to a trajectory of superlative business growth and improved performance. Most CXOs realize corporate transformation is now imperative and one of the core strategic priorities, C-suite executives deploy proactive transformation to translate business goals and vision into reality faster and efficiently, securing a competitive edge in the market by converting emerging opportunities into tangible outcomes. However, business transformation programs aren't as simplistic as their theory seems– As per BCG’s report, nearly 75% of transformation programs fail. Cognitute’s own research across 43 organizational transformation use cases reflects that 23% of programs did not surpass the whiteboard stage and nearly 67% of programs failed at the pre-nascent stage.

Organizations that have not activated preemptive business transformation have not missed the opportunity yet to create organization-wide change and achieve sustainable success–These organizations can still execute critical business transformation processes to navigate shrinking profitability and market share. While organizational transformation is most beneficial when carried out preemptively, the rewards of transformation benefit businesses at all stages of the business lifecycle. Organizations that currently maintain a leading position will need continued transformation to sustain success, remain relevant in the market, and gain a superlative competitive edge over their peers to lead new frontiers. Despite the increasing pressure for organizational transformation, three-quarters of these attempted transformations result in failure or undershooting long-term goals. Cognitute business transformation consultants help businesses to cultivate discipline, and forward-thinking mindsets and deploy robust transformation program frameworks to ensure a successful transformation–One that is designed not just to revive but accelerate growth and lead as market challengers.

Foster resilience and spur growth through Cognitute’s proprietary preemptive transformation program.

A robot arm that is representing efficiency and modernity - Cognitute Business Transformation Consulting Services
Essential Factors For a Successful Transformation

Large-scale transformation is hard even under the most suited conditions. With ongoing volatility ranging from a pandemic, and macroeconomic disruptions to geopolitical changes, Organizations cannot afford to succumb to common business transformation pitfalls and the margin for any error has significantly reduced. Transformations take longer than they used to earlier, yielding lower values and a drop in active engagement levels amongst stakeholders, leaders, and employees. Creating large-scale change is complex even during non-turbulent times, and presents a monumental challenge to corporate leaders in times of instability or disturbance. Recent data across industries shows that business transformation is now a more time-consuming process, involving significantly lower self-reported engagement of both employees and leadership. Additionally, 57% of these recent transformations did not achieve pre-set value and time milestones. A pathway to successful transformation in a highly dynamic environment can be found in the priorities of those businesses that have transformed successfully and become leaders in the industry.


Focusing on key actions or opportunities based on analyses of value allows time and resources to be directed to the most beneficial areas. Ambition for milestones must be optimistic but realistic and based on an in-depth understanding of the current strategic, operational, and financial position of the business so that priority can be clearly allocated. This allows realistic objectives to be set, and progress to be both monitored and measured.

Talent management

Developing skill, leadership, and mentorship within all levels of the organization produces the capabilities needed for successful transformation and elevated workplace culture. Early identification of high-performers allows employees to be assigned to the initiatives which deliver the highest value—or are the most critical. Employee-centric transformation is shown to have a higher rate of success, as industry leaders incorporate employee input, increase engagement, and empower the workforce to identify and solve problems.


A critical challenge for leaders is preparing, anticipating, continuously transforming, and re-developing the business in the future. Scouting for the “perfect” capabilities has become redundant, as capabilities that were ideal six months ago may become disadvantageous in the near future. Incorporating new, agile processes and systems that prioritize agility through productivity and effectiveness allow business success to become rapidly scalable and change at an accelerated rate. Utilization of agile structures for transformation governance allows the facilitation of innovation and collaboration between groups while maintaining a clear focus on increasing value.


Creation of a dynamic transformation roadmap allows a flexible plan in response to unpredicted situations, such as changes in the market or competitors. Businesses with top-performing transformations utilize a comprehensive strategy that incorporates feedback capabilities to allow the plan to be altered or expanded upon in response to external change or new insights. A workplace culture that is resilient and forward-thinking allows adaptation to become an embedded part of processes, instead of the last resort once a disturbance has already occurred.


Partnering with an external network of organizations or entities allows all parties to monopolize on individual strengths and bridge gaps in skill or expertise while creating a sustainable increase in value. This expands business capabilities without the need for continual hiring of talent to fulfill specific niches, while expanding customer reaches through networking.

Reignite purpose and revitalize operating profits and stakeholder relationships. Invite Cognitute transformation consultants for a non-obligatory business encapsulation audit.

Business Transformation Consulting Services

An abstract photo representing transformation - Cognitute's Business Transformation Consulting

Preemptive Transformation

The most effective, sustainable transformation is one that takes place before the onset of a crisis—but preemptive transformation is often considered low-priority or overlooked entirely due to a reduced sense of urgency or unwillingness to change during “good times”. Time is a key factor for success and degree of business transformation, with businesses that transform faster getting a competitive edge in the market due to acting before the competition. The time taken to successfully transform following a crisis may be long enough for the business to face a decline in profit and market shares. To avoid these pitfalls, preemptive transformation allows consistent outperformance both during times of crisis and in times of stability. Transformation requires a strong vision, large shifts in technology, business models, and ways of working–these changes are difficult to implement, however, Cognitute’s diverse array of predictive analytical models, frameworks, tools, and transformation consultants leverage clients' transformation programs to boost outcomes quicker and efficient by blueprinting common pitfalls early on. Our business transformation services reflect a deep-rooted culture to drive guaranteed outcomes for our clients through our proprietary outcome-driven consulting 4.0 framework.


Business Turnaround And Restructuring Consulting

For businesses that have failed to transform in response to profit declines, business turnaround and restructuring are essential for preventing a profit crisis and cash burn from morphing into liquidity. With a large amount of pressure to ensure organization survival, transformation must have fast, effective impacts on top-line growth and critical performance improvement to prevent further loss. Turnaround consulting and restructuring consulting remove pressure through external partnerships and access to industry expertise. Preparation for business turnaround and restructuring must involve alignment of vision and priorities with leadership through the fast establishment of a core leadership team and collection of critical data. A more thorough assessment can be carried out once these essentials are underway, allowing the potential of the business and transformation to be comprehensively assessed and defined. Aligning leadership teams and governance continues to be prioritized as an essential factor for success and realizing the full value of restructuring. Value can be delivered from transformation before completion of the process, but long-term planning should continue to be carried out in order to project this value into the long-term through improving workforce and leadership capabilities through talent rebalancing, portfolio management, and change management systems.


Change Management Consulting

With the risk of transformation failure, organization-wide change is high-risk and complex without comprehensive change management services. Common pitfalls in areas such as reduced buy-in from employees, complex strategies, and portfolio management can result in failure to achieve business objectives or failure to revitalize. However, with the buy-in and alignment of all levels of the workforce, the transformation of workplace culture, and management of costs, change initiative portfolios, and engagement plans, change can unlock new levels of business resilience and success. Change should not be viewed as an outcome, but as a continual process of adapting and reinvention to maintain a competitive edge in response to both challenges and business opportunities. Change management consulting facilitates organizational ability to develop and adopt proactive, effective transformation initiatives using resources such as AI and advanced data analytics.


Process Transformation Consulting

Organizations are under constant pressure from multiple fronts, adding to the complexity is the ever-changing customer needs and preferences–Traditional and new competitors are investing to grab further market share by identifying the process gaps of their market peers and developing innovative frictionless experiences for their customers while organizations contemplate in board meetings of their resources being locked in inefficient processes that fail to deliver customer value. To meet these challenges from competition, organizations require more than just incremental improvement to their processes, frameworks, and operating models, rather an end-to-end process transformation is imperative. While most organizations know which business functions or processes need priority attention, most fail to see the interconnected business levers that may be impacted due to haphazard rapid upgrades to operational processes rather than holistically scanning and transforming the entire function or the whole operating model in its entirety. A successful transformation always emphasizes on strategic goals and outcomes expected from the program and accordingly the launchpad, roadmap blueprint, and stakeholders need to be aligned. Cognitute’s process transformation incorporates powerful frameworks and methodology anchored on deep analytics and technologies, centered around talent and underpinned by conventional process optimization models to garner higher efficiency gains, superior customer experience, and higher employee engagement levels.


Digital Business Transformation Consulting

Digital maturity is a potent indicator of an organization’s current ability to create meaningful value in the markets it operates–It’s also the most critical index to discover at what stage an organization is currently in comparison to the market needs and digital disruptions by its industry peers. In the current business landscape, digital maturity is a predictor of the success or stagnation of an organization. Organizations with a low level of digital maturity are likely to struggle with performance, profit, time to market, and adaptability. Only a handful of organizations realize that digital transformation isn’t about replacing human capabilities but reinforcing them back to yield maximized output. As digital transformation becomes increasingly important, it is essential for organizations to have strong digital operations to stay competitive in the market and deliver value to their customers. Different paths can lead to digital transformation–An organization may introduce AI and blockchain into their customer experience, whilst others might want to reinvigorate their supply operations. Across industries, CEOs are under pressure to generate superior TSR (Total Shareholder Return) but are recognizing and prioritizing digital transformation as a centerpiece of their overarching strategic initiatives.


Differentiated flexi consulting offerings for Startups and Small Businesses 

Our Business Transformation Consultants

Ashok Deepan - Cognitute COO and Consulting Partner

Ashok Deepan

Managing Director & Partner

US, Europe, APAC Region, Middle East

Bhargavi Agrawal - CEO and Co Founder

Bhargavi Agrawal

CEO & Co founder

US, Europe

Rohan Sharma - Partner

Rohan Sharma

Director & Partner (Business & Corporate Strategy)

US, Europe, APAC Region, Middle East

Alice Madavane - AVP

Alice Madavane

AVP & Associate Partner (Digital Transformation)

France, Switzerland Region

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